Digital Marketing is turning into a need for organizations around the globe on the grounds that more individuals are utilizing the web. In today’s online social media marketing is the most cost effective way for brands to reach a worldwide audience through tools like an online blog, Facebook, Twitter and newsletters.

Marketing today is undergoing a paradigm shift – from traditionally being a ‘pay to play’ model where large companies could get away without actually engaging their clients. The true democratization of content and opinions started by the internet has been fast forwarded by the explosive growth of social media. This is the first time that smaller companies without the bottomless marketing budgets can actually look at going head to head with competitors. The traditional ‘smoke and mirrors’ approach will no longer work when consumers have access to both the media and the networks to make themselves heard.

 

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